IBT Interviews Shopclues AVP Marketing Nitin Agarwal
IBT Interviews Shopclues AVP Marketing Nitin AgarwalReuters

GoDaddy, a company that made its name by giving web identities to others, and ShopClues, the Indian online marketplace, have teamed up to reportedly give small and medium businesses more reason to go online. The two firms are offering businesses both a URL as well as an exclusive online storefront to enable online sales, according to an official statement.

The first step for a business owner is apparently to get their domain name registered. Once that happens, the business-owners can direct potential customers to their exclusive storefront on ShopClues, where they can shop online. The storefront will display only the products the business-owner has to sell. This could be particularly beneficial to sellers: There are over 4 lakh registered merchants on ShopClues. The arrangement is expected to ensure a particular seller's merchandise does not get lost in the mix.

"With internet penetration at an all-time high in India, a growing number of small businesses are coming online to tap into the huge e-commerce opportunities," said Rajiv Sodhi, vice-president and managing director of GoDaddy India and Australia, in the statement.

"Our focus is to enhance our merchants' visibility on the internet and facilitate their growth. Our partnership with GoDaddy will help empower our seller base in building a unique brand image while still enjoying the benefits of being enlisted on our platform. The synergistic partnership will further help our customers discover and purchase products from their favourite sellers with ease," said Sanjay Sethi, co-founder and CEO of Shopclues, in the statement.