Royal Enfield
An inside view of the new Royal Enfield store in BangkokRoyal Enfield

Eicher Motors-owned Royal Enfield has been growing at a swift pace of over 50% in the past five years. With a target to become a global leader in the mid-sized motorcycle segment, Royal Enfield has been aggressively expanding its global footprints across Europe, Latin America, Middle-East and South East Asia. In an attempt to achieve this goal, the Chennai based two-wheeler manufacturer is reportedly working on an all new 600-650cc motorcycle. 

A report in the Economic Times read that Royal Enfield's R&D centre in the UK is currently working on this project, which will be the torchbearer for the over-500cc motorcycle segment for the company. The purported motorcycle will feature twin-cylinder and the launch of the motorcycle can be expected in 2017. 

Unlike the current range of Royal Enfield motorcycles, the new 650cc motorcycle will be designed and developed for global markets such as the U.S. and the UK. The information makes it clear that Royal Enfield is targeting to make a dent in the segment which is the domain of Harley-Davidson and Triumph Motorcycles. This is reported as the most ambitious effort yet by Royal Enfield as it targets the world's numero uno position in the mid-sized motorcycle category of 200cc to 750cc.

In 2015, Royal Enfield sold over 4.5 lakh motorcycles across the globe and also announced its plan to produce up to nine lakh motorcycles by the end of 2018 from two of its existing manufacturing facilities and a third upcoming facility near Chennai. 

Also read