Sensing massive growth of internet users in India, Quixey, a US-based mobile technology firm, has introduced an Android launcher called 'Launch' that will put Indian mobile users in control of their device experience.
'Launch' by Quixey, which is now available in India on Google Play Store, aims at enhancing mobile phone user experience, including redefining the home screen, style and functionality of Android devices.
Tomer Kagan, CEO and co-founder of Quixey, said that smartphone users can even search content inside apps without actually downloading them through the company's Deep View Cards technology. This means mobile users can make a choice of what apps to download based on the content or product they want to access.
'Launch' broadly does four functions namely App Organization, Search, People Hub and Deep View Cards. It provides easy access to all apps in a device, including recommending the ones users are most likely to use and managing app folders; suggests contacts to call, text, message or email based on usage patterns at certain times of the day; quick search of content, including apps, contacts and messages; and presents a stream of local and relative content for a specific user from top apps, including the ones not downloaded.
The Android launcher also redefines home screen -- swipe down to search apps, people, messages etc, swipe up for all apps and folders, swipe right to browse and left for Deep View Cards.
"It's not the interface of a phone that drives user experience, but the intelligence of the software behind it," said Tomer Kagan. "Users will find that Launch allows them to tap into all the power of software on their device rather than manually going from app to app. It's a reimagined Android home experience that combines machine learning and the mobile technology we've been developing for years, and it delivers on our vision of breaking down the barriers of apps."
Guru Gowrappan, Chief Operating Officer of Quixey, said that opening an office in Bangalore and "building a product in India for India was only a natural step for us to reach the mobile-savvy and early adopter audience."
"Nearly 60 percent of the population in India is under the age of 30 and app usage has grown by at least 131 percent, outpacing the global growth rate. It's one of the most mobile-savvy countries, with many consumers looking for alternatives to the disjointed app experience much of the world has grown to accept—downloading, clicking and using separate apps for every task," said Guru Gowrappan.