Aamir Khan's "PK" (Peekay) has got a thunderous opening on Friday at the domestic box office, despite releasing on a non-holiday Friday.
The morning shows occupancy at theaters across India was huge and it is expected to remain the same throughout the day. After a dull month of November, audiences were waiting for the release of Aamir's "PK" and thus the turnout at theaters is huge.
The film directed by Rajkumar Hirani has been released in more than 5200 screens in India itself. "PK" has got the widest release ever for a Bollywood film.
The film registered 70 to 80% occupancy at theaters in morning and afternoon shows. The occupancy might be low compared to Shah Rukh Khan's "Happy New Year" and Salman Khan's "Kick", but one cannot dismiss the fact that "PK" has been released on a non-holiday Friday.
Considering that the film brings back the strong combination of "3 Idiots" -- Aamir, Rajkumar and Vidhu Vinod Chopra -- the response at the collection centers is phenomenal.
"PK has already gone beyond Singham Returns, Kick, Happy New Year, and Bang Bang with the highest advance booking through various online booking sites and at the ticket window. I wouldn't be surprised if the movie does not see the highest opening day or the weekend collections, because this movie is not in the rat race of showing numbers, but I will be surprised if the movie does not run at a stretch of six to seven weeks," film exhibitor and distributor Akshaye Rathi told Koimoi.com.
Meanwhile, talking about the opening day business of the film, "PK" might earn ₹30 to ₹35 crore on day one, if the occupancy increases to 90-95% by the evening and night shows.
The film might not be able to beat the opening day collection record of "Happy New Year" since it's releasing on a non-holiday. But the film will certainly have a humongous start.
"PK", a satirical film, has received rave reviews from critics upon its release. The film features Aamir, Anushka Sharma, Sanjay Dutt, Sushant Singh Rajput and Boman Irani in important roles.