Neil Nitin Mukesh draws attention to elephants' plight
January 22, 2016 17:23 IST
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Bollywood Actor Neil Nitin Mukesh has drawn attention towards the plight of abused elephants, which are used for tourist joyrides. In his new campaign for animal rights organisation People for the Ethical Treatment of Animals (PETA) India, Neil is wounded and bruised with an ankus, a sharp iron hook used to prod elephants - near his face. The tagline next to it reads: "Try to Relate to Their Fate: Elephants Used for Joy Rides Are Abused."