Nintendo president Tatsumi Kimishima, who took over the reins of the company following the death of the legendendary Satoru Iwata in July 2015, has laid out his plans for the future.
In a message intended for the shareholders and investors, Kimishima has detailed his plan of action for Nintendo's future.
Reiterating Nintendo's mission of putting smiles on people's face worldwide with their products and services, Kimishima revealed that he wanted to "take this mission a step further by increasing the number of people who have access to Nintendo's intellectual property (Nintendo IP)".
"We are actively offering Nintendo IP in a variety of different ways so that not only current players of our video games but all consumers — including those who used to play but currently do not and even those who have never played our video games before — will also come in contact with Nintendo IP," he added.
The statement reveals that Nintendo will be more aggressive in its attempt to expand the Nintendo franchise and characters by tapping into new audiences.
Kimishima also spoke about Nintendo's upcoming console called NX, which has been in news for some time now, but there haven't been any details about the new console yet.
"For our dedicated video game platform business, Nintendo is currently developing a gaming platform codenamed 'NX' with a brand-new concept and our unique software-led hardware-software integrated business will continue to constitute the core business for Nintendo," he said, revealing only the contours of this new NX console.
He also revealed that Nintendo would enter the "smart device gaming business and aim to generate revenue and profit from it", and also try to "create synergy with the dedicated video game platform business".
Kimishima also revealed that their plans are not limited to video games as the company is planning to invest in new attractions at theme parks that will feature Nintendo characters. He also revealed the plans to create "a new membership service called 'My Nintendo' and a new account system" that will be the bridge between dedicated video game platforms and other devices.
Nintendo will "adapt to changing times while constantly valuing the spirit of originality", he added, sending positive signals not only to shareholders and investors but also to the many Nintendo users who have been fearing Nintendo's great fall if it is not able to adapt to changes in the gaming industry.
