For the last couple of months, Micromax's subsidiary YU Televentures Ltd. -- to create a buzz around the Yutopia launch -- has been mocking rivals by showing how the upcoming device is better than them.
Now, a new YU teaser has mocked world's most valued technology company Apple's iPhones for housing small batteries, hinting that Yutopia will boast a high capacity battery.
The new Yutopia poster shows the American company's iconic bitten apple logo with the tag "Would you enjoy an apple that doesn't last long?" Under the image, the caption reads: "High on price, low on juice! High time; #ThinkDifferent #RaiseTheBar! #Yutopia."
This is the second such instance Yu has taken a dig at Apple in November. Earlier this month, the Indian company had mocked iPhones for housing meagre 16GB, despite costing $650 a piece.
[Note: In India, Apple's latest iPhone 6S series base model (16GB) price starts with Rs. 62,000]
Besides Apple, Yu has also targeted OnePlus for calling its new OnePlus 2 as the '2016 Flagship Killer', though it lacked premium metal-body, NFC, fast-charging and QHD display features.
On the other hand, YU calls Yutopia as the "most powerful smartphone on the planet", which actually looks like too strong a statement to make before the device's launch. If Yutopia fails to incite good response from public, this kind of self gloating may soon turn to PR nightmare like it happened to OnePlus 2.
So far, YU has confirmed that Yutopia will feature metal-body, QHD display, quick charge technology and now, it has been revealed it will house high-capacity battery.
As of now, there is no word on when the new Yutopia will be launched in India. But, as per numerous reports, YU Yutopia is said to boast 5.2-inch display and house 64-bit class Qualcomm Snapdragon 810 series Octa-core SoC (System on Chip) backed by sumptuous 4GB RAM, Cyanogen OS, 32GB inbuilt memory (expandable via microSD card).
It is also speculated to house a 21MP camera on the rear-side and an 8MP snapper on the front.
Stay tuned for more updates.