Amid the prevailing communal tension in Mumbai following the hanging of 1993 blast accused Yakub Memon last week, a Muslim man warmed hearts in the city in a unique way on Thursday. 

Mazim Milla stood blindfolded at Mumbai's crowded Chowpatty on Thursday afternoon with a signboard that read, "I'm Muslim and I trust you, Do you trust me enough for a hug?" 

The man was spotted by a Mid-Day photographer, who took pictures of the Muslim man waiting for hugs. 

Soon, several people came forward to hug him, according to a tweet by Mid Day editor Sachin Kalbag. 

While many people just stood around and took photos of the man, some also came forward to talk to him and hug him, the newspaper reported. 

Milla was quoted saying it was an experiment to see the reaction of people. 

Kalbag's post instantly became a hit on Twitter, getting hundreds of retweets and 'favourites', with many people commenting that it was a heart-warming story. 

Here are some reactions: 

There were, however, some Twitter trolls who did what they do best: troll.

Nevertheless, this Muslim man's experiment – apparently inspired by a similar experiment first done by a Muslim in Canada earlier this year – seems to have worked. 

In February this year, Mustafa Mawla stood blindfolded at a street in Toronto with a sign that read: "I am a Muslim. I am labelled as a terrorist. I trust you. Do you trust me? Give me a hug."

The experiment was part of the 'Blind Trust Project' to eliminate religious misconceptions and Islamophobia. 

Here is a video of the experiment -