An employee stands at the counter of Micromax mobile phones at a showroom in New Delhi
Representational ImageReuters

India's second largest smartphone maker Micromax Informatics is reportedly hiring its former employees for senior management positions in a bid to boost sales.

Industry veteran Ajay Sharma has been appointed as the head of sales in the mobile phone and tablet divisions, replacing Prosenjit Sen, who was vice president of sales, and Khaja Muzaffarullah, who headed feature phones.

Sharma was the head of Micromax's smartphone business from 2012 to 2014. After quitting Micromax, he worked as the head of India operations of former Apple CEO John Sculley-backed Obi Mobiles and later moved to Panasonic India's phone division.

Micromax's former chief marketing officer Shubhodip Pal, who was the chief executive officer of Balaji Motion Pictures till November last year, is set to rejoin the company next month, sources close to the development told The Economic Times.

"They're getting back some of the older executives to fill in the vacant positions," said sources.

However, the company's current chief marketing officer Shubhojit Sen will remain in the post and Pal is expected to oversee marketing operations of Yu Televentures, a subsidiary of Micromax that handles sales of smartphones.

According to industry watchers, the company is bringing back its former executives to strengthen its operations and sales, as it faces fierce competition from rivals such as Samsung, Intex and a few Chinese companies.

Following the exit of chief financial officer Badal Bagri last month, Micromax has roped in Vikas Thapar as its new senior vice president for finance. He is also expected to assume the role of chief finance officer.

After a rise in high-profile exits at the company that began with chairman Sanjay Kapoor's resignation in August last year, the promoters who own 80% stake in Micromax are now overseeing the daily operations.

"The founders are coming back in a much stronger way now," said a source to the daily.

After posting a 47% growth in its revenue to Rs 10,450 crore in the last fiscal year ending March 2015, the company is expected to face some pressure on its sales this fiscal.

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