After rolling out the made-in-India GLC from the company's plant in Chakan, Pune in September, German car-maker Mercedes-Benz launched GLA 220 d 4MATIC Activity Edition in India on Monday, October 17. The new GLA has been priced at Rs 38.51 lakh (ex-showroom, Pune).
The GLA 220 d 4MATIC Activity Edition is Mercedes-Benz India's 6th SUV launch and the 9th product for 2016. Powered by a 2143 inline 4 engine, which can churn out 168bhp of power at 3,400 – 4,000rpm and a peak torque of 350Nm at 1,400 – 3,400rpm, the GLA 220 d 4MATIC Activity Edition can sprint from 0-100 in 7.7 seconds.
"Mercedes-Benz's SUV portfolio witnessed a strong demand since its introduction and grew over 100% in the last couple of years. The GLA was a key addition to our SUV portfolio as it not only generated volumes for us, but also opened the SUV segment to a much younger customer base. We have sold over 3500 units of the GLA since its market introduction and with the launch of the GLA 220 d 4MATIC Activity Edition, we expect the volumes to scale even further and add more value to the consumer," said Roland Folger, Managing Director and CEO, Mercedes Benz India.
"The GLA 220 d will now be available with the 4MATIC and off-road package as standard; which will ensure our discerning customers can make the best of every ground with this fully-capable SUV," Folger added further.
The new GLA 220 d 4MATIC Activity Edition rides on 18-inch alloys and features Activity Edition badge, black decals on door and longitudinal chrome elements in rocker panel. The GLA in its new avatar also gets a new shade on its colour palette-- Mountain Grey.
Other features in the list include 8 inch media display, keyless go Starting function, rain sensing wipers, Activity Edition floor mats and rear seat backrests adjustment (cargo position). On the safety front, it gets Adaptive brake with Hold function, Hill start assist, ABS and BAS.