McLaren Automotive has started production of its new Sports Series family of high-performance sports cars at its production centre in Woking, England.
The first car produced in the Sports series family is the 570S Coupe, and it will be followed by the 540C CoupÃ©. The Sports Series is the entry level range that sits below the Super series and Ultimate series in the McLaren line up.
The first McLaren 570S Coupe has been delivered to a retailer in the UK. Being the most affordable McLaren super car, the 570S has racked up over 1,000 orders from its global retailing network.
The British sports carmaker is on a product and reach expansion spree. Apart from the Sports series, the company sells 675LT, 625C and 650S in the mid Super series while the top of the line Ultimate serious has the P1 hypercar and its track only version, the P1 GTR.
McLaren also plans to add more sports car in its Sports series family by 2018. It would then transalte into more than double the annual volume of McLaren Automotive, to more than 4,000 cars per year.
"The start of production of the new Sports Series cars is a pivotal moment for McLaren Automotive. In our short history, we have produced a range of super cars and hyper cars targeted at a core, enthusiast buyer. Since 2011, our sales have increased year-on-year with corresponding developments in revenues and profits. The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date. The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren model, but will also notice the increased usability and practicality that differentiates it from our existing cars. In addition, the Sports Series will make a significant contribution to the long-term sustainability of the company," said Jolyon Nash, Executive Director, sales and marketing, McLaren Automotive.