Mahindra 2 Wheelers, a part of India's auto giant Mahindra & Mahindra Ltd (MM) re-entered into the two wheeler market with its two motorcycles christened Centuro and Pantero.
Mahindra 2 Wheeler announced its second comeback to the country's motor cycle segment two years after the company called off its motorcycle model Stallio in 2011. Though the company did not announce the price and the availability of the newly launched models, it is expected to be priced competitively.
"Our pricing strategy is all obvious from value propositions, and it does take competition into account. We will make sure that the proposition the customer gets will be appropriate to the value that we are providing to the customer," said Anoop Mathur, President-Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd according to Business Line. "Our pricing will neither be a deterrent nor a show-stopper."
Mahindra Pantero and Centuro run on Micro Chip Ignited 5-Curve (MCi-5) engines which are designed in-house and will be manufactured at Pithampur plant near Indore. Both the bikes are expected to pit against the leading players' 100-110cc motorcycles.
Mahindra Pantero, which is expected to hit the market first, targets the youth. It comes with a 110cc MCi-5 (Micro Chip Ignited 5-Curve) engine which is capable of generating a 8.6PS of power at 7,500rpm. It boasts of features like LED pilot lamps, alloy wheels and digital dashboard. It is claimed to give a mileage of 79.5 kilometer per liter.
"The Pantero should be out in the next couple of weeks, and Centuro a few weeks thereafter," said Mathur.
The Centuro boasts features like anti-theft system, LED tail and pilot lamps along with Guide lamps. It is likely to be priced higher in the market.?