LeEco announced Thursday its plans to invest $10 million in setting up in-house cloud and Content Delivery Networks (CDNs) across India by the end of this year. The new infrastructure would be setup in 10 Indian cities, including New Delhi, Mumbai and Bengaluru, in order to strengthen its content delivery capabilities in both mobile and TV segments.
The new cloud network and CDNs would enable LeEco to boost its content offering in a fast and efficient manner. The Chinese internet and tech company expects to reach 10 million users of smartphones and smart TVs through its new network.
"We wish to replicate our successful global ecosystem model in India, offering users a distinct content integrated offering across our devices," Atul Jain, COO of Smart Electronics Business at LeEco India, said in a statement. "The setting up of our CDN infrastructure further reiterates our commitment to build the Le Ecosystem in the country and provide our users with an uncompromised experience. Our ecosystem is aimed at reshaping the boundaries of media and with our 'One Cloud' approach we intend to deliver a premium content experience across every screen."
LeEco said that the upcoming CDNs would be connected to its existing network of 650 CDNs around the world through cloud. This would enable users to stream audio, video or internet television content on-demand.
During the launch of the Le 1s and Le Max smartphones in India earlier this year, LeEco announced its partnership with key content players in the industry, Eros and Yupp TV, to provide content on mobile phones.
The company has established a prominent base for content delivery in China, where it is counted among the top video streaming companies, offering local movies, TV shows, entertainment shows, concerts, and sports in high quality.
"India will be the second market after China, to have content we provide," Jain said. "We plan to tie up with providers to deliver third party content and are also evaluating producing LeEco's own local content."