LeEco is holding an event in Beijing on April 20, where it is expected to make a series of announcements related to products and service spread across its wide ecosystem. The event is themed "Your Eco World. Connected" and fans can expect new launches on the lines of smart connected devices.
LeEco is planning to announce its first electric car at the event, credible sources familiar with the matter told International Business Times, India. The company's founder Jia Yueting will take the stage to announce four cross-industry smart devices, at least one of which will be a smartphone, sources have told us.
LeEco's smartphone portfolio includes handsets such as Le 1, Le 1 Pro, Le 1s and Le Max. The company has launched the Le 1s and Le Max in India so far. There are no concrete details about the new smartphone that is to be launched on Wednesday, but there have been rumours about Le 2 smartphone making the rounds on the internet.
The rumoured Le 2, which was leaked on GFXBench performance testing site earlier on Tuesday, is expected to come with a Snapdragon 820 quad-core processor, 6GB RAM and 64GB internal storage. The listing also revealed the handset would boast a 5.5-inch QHD display, a 20MP primary camera with 4K recording and a 7MP front snapper with 2K recording.
The bigger announcement at the Wednesday's event is expected to be the launch of LeEco's first electric car. The company had already announced "LeSEE" as its global brand for Super Vehicle last week. LeEco has partnered with renowned British luxury brand Aston Martin and a US-based Chinese-backed EV car maker, Faraday Future. Announcements related to its partnerships with these brands are likely to be made at the upcoming event. The timing of LeEco's electric car launch is ideal as it comes shortly ahead of the Beijing Auto show on April 25.
LeEco has an entire ecosystem that extends beyond smartphones. It has a total of seven sub-ecosystems, which include internet and cloud, contents, big screens, phones, vehicles, sports and Internet financing. The company's extensive content library has more than 100,000 episodes of TV dramas, over 5,000 copyrighted movies and it owns rights to major sport games and live concerts worldwide.
We will be covering the LeEco's event to bring live updates on the company's announcements. Stay tuned.
