"Kabali" beats Vijay's "Theri" and SS Rajamouli's "Bahubali" in Kerala. Pictured: A new movie still from the Rajinikanth-starrer.PR Handout

The theatrical rights of Rajinikanth's "Kabali" have been acquired by Maxlab, the company owned by Malayalam superstar Mohanlal. After a lot of negotiations, producer Kalaippuli S Thanu sealed the deal recently.

"#Kabali theatrical rights in Kerala - highest price ever for a Tamil film.. #Maxlab. [sic]," journalist Kaushik LM confirmed the news on Twitter. The buzz is that Kalaippuli S Thanu had demanded Rs. 8.5 crore from Maxlab. But in the end, Mohanlal's firm was successful in getting the rights for Rs. 7.5 crore. It has now beaten the records of SS Rajamouli's magnum opus "Bahubali," or "Baahubali," and Ilayathalapathy Vijay's "Theri."

While the distribution rights of "Bahubali" was sold to Global United Media for Rs. 3.25 crore, Carnival Motion Pictures and Friday Film House had jointly acquired the theatrical rights of "Theri" for Rs. 5.6 crore.

Meanwhile, the promotions of "Kabali" are going on in full swing. From tying up with an airlines to creating an app, the makers are leaving no stone unturned to reach all sections of the audience.

On the other end, the confusion over the release date of "Kabali" is continuing as the makers are yet to formally announce it. They will only reveal it once the Tamil flick is certified by the regional censor board.

All this while, it was being speculated that the movie might hit the screens on July 12. But now, the buzz is that the release date has been pushed to August.

"Kabali" is a multilingual movie, which is expected to be released in four languages (Tamil, Telugu, Malay and Hindi) in one go. The film, which has been produced by Kalaippuli S Thanu and directed by Pa Ranjith, is likely to be released in over 3,500 screens in Tamil, Telugu, Hindi and Malay.

The two-film-old Pa Ranjith has written and directed the movie, which tells the story of an ageing gangster. "Kabali" also stars Radhika Apte, Dhansika, Kishore, Kalaiyarasan and others.

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