Following Facebook's methodology, Instagram will soon offer users a personalised news feed based on their interests by employing an algorithm that will learn user preferences. The move comes after Instagram officially announced that its user base has crossed over 400 million.
"To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most," the company said in its blog.
In an interview with the New York Times, Instagram's Co-founder and Chief Executive Kevin Systrom told that on an average 70 percent of the posts on Instagram are missed and that this move is about ensuring that the 30 percent that is seen is the best 30 percent possible.
The New York Times report also noted that this move might not sit well with users who have grown accustomed to Instagram's traditional way of ordering photos and videos, citing a similar uprising that took place when Facebook adopted the same in 2009.
Instagram assures users that the switch will not be gradual with a single-digit percentage of users groups getting to experience the new layout. It has also assured users in its blog that the company intends to get this right and that user feedback will be given extra attention.
Twitter also recently introduced an algorithm that changed the way tweets are displayed in a user's feed. While Twitter is giving users the option to turn this feature off, Instagram suggests that its feature may not be optional, the Verge reports.