Just two weeks more and excitement and euphoria will take over the television sets, as the second edition of the Indian Super League gets under way on 3 October.
And this time the fireworks are expected to be stronger than it was in the previous season. Atletico de Kolkata's title reign might just come under heavy challenge this year, as the other seven teams will be expected to give the fight of their lives to dethrone the champions and lift the prestigious trophy.
Celebrating this competitive spirit and signalling that there will be no friends on the pitch, the ISL organisers, in association with Star Sports, have brought out their latest teaser giving out a strong message that no camaraderie can be expected as the teams get set to encounter against each other on the football pitch.
The newest television commercial (TVC) showcases the strength of the respective teams with a host of celebrities including Virat Kohli (co-owner - FC Goa), Hrithik Roshan (co-owner - FC Pune City), Abhishek Bachchan (co-owner - Chennaiyin FC), Ranbir Kapoor (co-owner - Mumbai City FC), and John Abraham (co-owner - NorthEast United FC) making an appearance.
The TVC starts with Indian cricketer Virat Kohli entering into an indoor football facility to display his skills with the ball. The action next shifts to the teams' respective training centres with the Bollywood stars filming sessions as the players take spot kicks and display their skills.
"Haarne ke liye taiyaar ho jaayo machas!" (Get set to be handed a defeat, fellows) is the call Bachchan makes to the other teams.
A host of Indian stars including Sunil Chhetri, Jackichand Singh and Romeo Fernandes make an entry in the teaser, and one of the best moments showcases a NorthEast player blast the net with a rabona.
However, the best part of the video comes in the end as Sourav Ganguly (co-owner - Atletico de Kolkata), with the trophy placed in his room, makes an entry and alerts the other team owners by saying - "Don't forget who's your dada!"
The video has been lapped up by Facebook users, but the absence of Kerala Blasters and co-owner Sachin Tendulkar from the TVC has disappointed some sections of the fans.
Shreyas Viswâdëv commented: "There is no ISL without kerala blasters or sachin tendulkar."
Syam Kumar wrote - "Where is our SACHIN & Kerala blasters.....No sachin No ISL...."
Nabhoneil Mariner Ghosh posted - "Its true,no matter how much the other teams bark or showoff using Bolly Celebs, theirs only one Tiger, one DADA & one Real champion i.e. The mecca of Indian Football - Sourav Ganguly Official & our Athletico De Kolkata.....#LetsFootball #FatafatiFootball"