Genesis New York Concept
Genesis New York

South Korean car maker Hyundai's newly-formed luxury sub-brand will showcase a new show car, christened as New York Concept, at the New York International Motor Show, which will start March 25. Ahead of the public debut, Genesis released a teaser image of the concept. According to the company, the concept is a four-door sports sedan. It also hints at the design direction of the forthcoming Genesis products.

"The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterises Genesis products," Manfred Fitzgerald, head of Genesis brand, said in a statement.

The teaser image shows the face of the car with large grille flanked by headlights with LED DRLs. The car has been clothed in blue shade and the overall design looks modern. There is no other information about it at the moment. However, the New York Concept may compete with BMW 3 Series in production-guise since Hyundai Motor America CEO Dave Zuchowski confirmed entry-level Genesis model at 2015 Los Angeles Auto Show.

Genesis currently sells the G90 flagship sedan, which has been named EQ900 in Korea. The standalone new brand of Hyundai will have six new models in its line-up by 2020, and will initially launch its models in the Korean, Chinese, North American and Middle Eastern luxury car markets. The brand will expand its reach to Europe and other parts of Asia once it has established itself in the luxury car market.