Advertising is often called the art of convincing people to spend money. And popular cement brand Ambuja Cements' new ad featuring former WWE World Heavyweight Champion 'The Great Khali' undoubtedly looks convincing.
The Indian cement producing company's ad shows off the strength of its product, by demonstrating how it withstands a 157 kg pro wrestling superstar.
While we know Dalip Singh Rana as a successful man, the ad gives an insight into the issues and troubles he face due to his giant frame. In the ad, he is seen tumbling through walls, floors as well as ceilings because of the poor quality of the cement used for the construction of those buildings.
"Dalip Singh Rana, better known as The Great Khali's strength gave him immense fame and recognition in the world but his same strength became his biggest problem, till one day his aunt advised him to build his house with Ambuja Cement," posted the cement brand on its Facebook page.
Hats off to the creative minds behind the brilliant concept, which is hilarious as well as thought provoking.
The video, posted by Ambuja Cements on YouTube, has been viewed by nearly 20,000 social media users within two days, at the time of reporting.
Watch the Ambuja Cements advertisement below:
Check out some behind-the-scenes videos and photos of the advertisement below:
The great khali cwe super star pic.twitter.com/yF9KNXT94j
— The Great Khali chec (@GreatKhali) August 28, 2015
— The Great Khali chec (@GreatKhali) September 3, 2015