Google's Accelerated Mobile Pages (AMP), aimed at making web pages load faster on mobile devices, will officially become operational "early next year," the company announced on Tuesday, 24 November.
Developed in a bid to compete against the likes of similar efforts from Facebook (Instant articles) and Apple, AMP was introduced on 7 October, where Google rolled out a preview version of the open-source initiative.
Several publishers have already shown interest in AMP including big names such as BBC, New York Times, Al Jazeera America, News Corp, Sankei, Washington Post, International Business Times/Newsweek, and many more, a Google blog post said.
AMP is open to ad partners, and Outbrain, AOL, OpenX, DoubleClick and AdSense are working together to improve the advertising experience for users, publishers and advertisers on the mobile web.
The project has gathered over 4,500 developers to participate in its current engineering discussions on GitHub – a Git repository hosting service.
Furthermore, more than 250 pull requests for contributing new samples, code and documentation have been made, and talks regarding new features like templates and analytics have also happened, the blog post added.