The latest buzz on the internet is that U.S. automaker Ford has reportedly planned on dropping the Figo moniker from its Ford Figo Aspire compact sedan, as the company is planning a brand transformation.
According to a CarTrade report, the Ford's Figo Aspire sedan will now be sold as Aspire in India. Ford added the Figo term to its sedan name to capitalise on the already-popular brand name, the Figo. However, it is being said that this could not have much impact on the sales of the sedan and ditching the name Figo could help the company have different brand strategies for the go twins —the Figo hatchback and the Aspire. International Business Times India tried to contact Ford to confirm the same, but it was not immediately available for a response. We will update you soon as we hear from Ford.
Meanwhile, a report of DriveSpark says that the Figo in the Aspire sedan will stay intact as it denotes the origin of the Aspire. The Figo Aspire is based on the Figo hatchback. It also adds that the sales of all Ford models are positive at this point of time.
Ford Figo Aspire is offered in a total of eight variants, five petrol and three diesel in India. Under the hood, Figo Aspire packs three engine options, which are 1.2-litre Ti-VCT petrol, 1.5-litre TDCI and 1.5-litre Ti-VCT motor, and the transmission is taken care of by either a five-speed manual transmission or a six-speed dual-clutch automatic transmission.
The base model of Figo Aspire is powered by 1.2-litre Ti-VCT engine, which can churn out 88PS @6300rpm and 112Nm @4000rpm of peak torque and come mated to a five-speed manual transmission, whereas the 1.5-litre TDCi that has a capacity to produce 100PS of power and 215Nm of torque will come with 5-speed manual gearbox. The third engine in the line-up, the 1.5-litre Ti-VCT, is tuned to produce 112PS @6,300rpm and 136Nm @4250rpm of torque with 6-Speed dual clutch automatic gearbox.