If FIFA fans are wondering why a new "FIFA 17" video feature players from the Italian club Juventus then it is a result of a new, three-year partnership with EA Sports, making them the first among the Italian football club to partner with EA, said a post on the official Juventus website.
The players seen in the video included Gianluigi Buffon, Paul Pogba, and Giorgio Chiellini. They were seen getting their face and body 3D scans done. Along with the club and players, the Juventus stadium too will be part of "FIFA 17."
Apart from this, the Juventus stadium will have gaming pods with FIFA 17 located in the stadium, which will be accessible before and during the half-time. Moreover there would be fan competitions hosted on EA and Juventus digital channels and a dedicated EA Sports sponsorship of the Juventus MVP of the month, supported by exclusive "FIFA 17" digital content.
It was also revealed that Juventus would be featured on the FIFA 17 demo and on the upcoming global marketing content.
"We couldn't be more excited that Juventus are now an official global partner. It's a great opportunity to bring an authentic experience of this historic club to fans in FIFA 17," said Jamie McKinlay, vice president of Marketing, EA Sports.
"FIFA 17" is expected to be released on Sept. 27 for PC, PS3, PS4, Xbox 360 and Xbox One.