Facebook introduced a new feature called Canvas that lets advertisers make better use of the mobile platform to sell their products and brands through rich media experiences for business purposes. Canvas was launched for worldwide audience Thursday, Feb. 25.
Facebook has noted in its official post the Canvas feature arose from the advertisers' need to share information that can load quickly without compromising visuals. "We built Canvasâ€”a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously, (sic)" the social network giant said in the post.
The new feature provides advertisers with a customisable digital space where they can build multimedia stories. The feature will open from Facebook ads in the News Feed.
Canvas will allow its users to "swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail," making it an immersive experience for users when compared with regular websites.
The technology behind Canvas makes it load 10 times faster than a standard mobile website. Facebook also revealed Canvas is a mobile-only experience and will work on Android and iOS devices. In order to create Canvases, advertisers need to have access to Power Editor.
The company assured users Canvas would not lead to more ads and users would be able to identify Canvas ads with the upwards arrow that will unfold the full-screen experience when selected.