Director Srikanth Addala's latest venture "Brahmotsavam" has witnessed average collection at the U.S. box office in the first weekend and failed to beat the record of superstar Mahesh Babu's "Srimanthudu."
"Brahmotsavam" was released in over 200 screens across North America on May 20. Its overseas distributor Classics Entertainment held premiere shows in around 150 screens on Thursday night. Having received good response, the movie collected $560,274 at the U.S. box office in the paid shows and became the biggest opener for Mahesh Babu, beating the record of "Srimanthudu."
The Srikanth Addala-directed family drama film received mixed talk from the audience in the country and the negative word of mouth took a toll on its opening day collection. "Brahmotsavam" went on a falling spree on Saturday and Sunday with its business struggling to cross $1 million mark at the U.S. box office in three days.
"Brahmotsavam" has collected $1,053,521 at the U.S. box office in the first weekend and has become the second biggest record for Mahesh Babu after "Srimanthudu." Taran Adarsh tweeted, "Telugu film #Brahmotsavam - USA: Thu pre $ 560,274, Fri $ 249,756, Sat $ 174,667, Sun $ 68,824. Total: $ 1,053,521 [₹ 7.12 cr]. @Rentrak."
Mahesh Babu is the most popular Telugu actor in North America and his last film "Srimanthudu" crossed $2 million mark in three days. Taran Adarsh had tweeted on 10 Aug 2015, "Telugu film #Srimanthudu crosses $ 2 mn in its opening weekend in USA. Thu pre till Sun: $ 2,062,768 [₹ 13.18 cr]. FABULOUS! @RentrakIndia."
"Brahmotsavam" is bigger than "Srimanthudu," when looked at their hype, promotion and screen count. Hence, it was expected to shatter the record of the latter, but it has fallen short of it with huge margin. Its collection is 50 percent of the business of "Srimanthudu." The movie has turned big disaster in the country.
Classics Entertainment has acquired the international theatrical rights of "Brahmotsavam" for whopping Rs 13.20 crore. The film has earned it Rs 3.92 crore in the U.S. and Rs 1.20 crore from other parts of the globe. It has recovered a total of Rs 5.12 crore to its distributors, who are worried about suffering huge losses from it.