The South Indian box office had a busy run for the past one week with release of films like "Premam" (Malayalam) and "Kaaka Muttai" (Tamil).
Both the films have done a great job in collections, even on weekdays, which is quite unlikely for South cinema unless it is a big star cinema.
"Premam" and "Kaaka Muttai" managed to differ from the usual patterns of narration and impressed audience with freshness in content.
While "Premam" established Nivin Pauly as a hit-maker in Malayalam, "Kaaka Muttai" introduced a new phase in Tamil cinema. Both the films proved that good content and great performances can bring in audience to theatres.
"Premam", which completed 13 days at the box office, re-energised theatres in Kerala. The state saw a large number of film-goers rushing to watch the movie, a trend which was missing in Malayalam cinema for a long time.
Interestingly, the movie continues to get the same kind of response by the end of second week in theatres like how it was on the first week. This has also forced some of the theatres to increase the number of shows for the movie.
"What's really unique about the movie is that it's having a repeat second show at midnight in many cinemas to manage the huge rush something unheard of in Mollywood for long. People are braving the rains and even travelling to nearby districts to watch the film," PV Basheer Ahamed, president of the Kerala Film Exhibitors Federation, told The Hindu.
Some unofficial sources also claim that the all-India box office collection of the Nivin Pauly starrer has crossed ₹20 crore.
Meanwhile, the National Awards winning movie "Kaaka Muttai" is continuing its strong run in theatres across the country. According to trade analyst Taran Adarsh, the film has collected ₹5.02 crore at the box office.
#KaakaMuttai [Tamil] Fri 90 lacs, Sat 1.10 cr, Sun 1.35 cr, Mon 85 lacs, Tue 82 lacs, Wed 72 lacs. Total: ₹ 5.74 cr. STRONG on weekdays.
— taran adarsh (@taran_adarsh) June 11, 2015