Blu launched a new smartphone, Life Mark, in India, joining the ever-increasing portfolio of budget phones in the country. The US-based smartphone manufacturer has partnered with Amazon India to sell the Rs 8,999 handset exclusively online.
With Blu Life Mark's budget price range, the handset competes with several existing phones in the market, such as Coolpad Note 3, Huawei Honor Holly 2 Plus and Coolpad Note 3 Lite. The handset's biggest USP is its metal build and the fingerprint scanner on its back, while other features are identical to most of the phones in the similar price range.
Blu Mark Life sports a 5-inch HD IPS display, a 13-megapixel primary camera with f/2.0 aperture, Blue Glass filter and LED flash, and a 5MP front snapper. The handset is powered by a 1.3Ghz quad-core MediaTek MT6735 processor and Android 5.1 Lollipop, which is paired with 2GB RAM and 16GB expandable memory, Gadgets 360 reported.
The Mark Life has a 2,300mAh battery and has dual SIM card slots with 4G LTE support. The handset comes in slate grey, white and gold colours, but would be available only in the white coloue on Amazon India.
How does Blu Mark Life stack up against rivals?
While the Mark Life is priced efficiently to suit India's budget-conscious market, there is a lot of competition in the sub-Rs 10,000 space. Coolpad Note 3, which is priced at Rs 8,999, like the Mark Life, offers 3GB RAM and 3,000mAh battery, while the company also has a Lite variant for Rs 6,999, which comes with a 3GB RAM and a fingerprint scanner.
Huawei's Honor brand recently launched Holly 2 Plus in India with a 4,000mAh battery for Rs 8,499. There are many other rivals in the sub-Rs 10,000 price range for buyers in India, but it all narrows down to what customers are looking for in a phone within a specified budget.
Blu Life Mark is the company's latest addition in its product portfolio after it launched two phones – Vivo 5 and Vivo XL – last month at the CES event in Las Vegas. The Vivo 5 and the Blu Vivo XL were priced at $199.99 and $149, respectively, in the US market, while the Indian availability was not announced.