British luxury car maker Bentley Motors opened its biggest dealership in the world in Dubai on Wednesday. The 75,000 sq. ft. retail outlet has been opened at Sheikh Zayed Road in the city.
Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand's exclusive retail partner in the United Arab Emirates. Spread over six floors, the new showroom includes a personal commissioning area, a roof garden, a VIP suite and specialised water feature with number plate recognition.
The dealership flaunts luminary facade that comprises 160,000 LED lights. The facade is able to display a full spectrum of colours, including all standard Bentley car colours. It is also capable of streaming video as well as an unlimited range of graphics, a statement from the company said.
With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand's four model lines — Continental, Flying Spur, Mulsanne and the new Bentayga.
"Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance," said Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors.