ASUS Zenfone 2 Front View
ASUS Zenfone 2 Front ViewIBTimes India

Asus is all set to launch its much-hyped device Asus Zenfone 2 in India on 23 April, a few days after it showcased it earlier this week. The device will come in three variants - ZenFone 2 ZE500CL, ZenFone 2 ZE550ML and ZenFone 2 ZE551ML, which means it will take on several smartphones currently available in the price-conscious Indian market.

The ZenFone 2 ZE500CL is the cheapest among the variants. It is priced TWD 4,990 (around ₹9,930 / $159), while the ZE550ML comes with a price tag of TWD 5,990 (around ₹11,900 / $191), and the ZE551ML model will come in 2GB and 4GB RAM variants with price ranging from TWD 6,990 (around ₹13,900 / $224) to TWD 9990 (around ₹19,850 / $320).

The ZenFone 2 ZE550ML model is likely to take on mid-range devices like Motorola Moto G 2nd Gen and Microsoft Lumia 730 Dual Sim though it has not revealed its price for India. It wouldn't come as a surprise if it comes with a price tag of around ₹13,000 though it is selling it at TWD 5,990 (around ₹11,900 / $191) in Taiwan.

Here is specification comparison of Asus Zenfone 2 ZE550ML, Motorola Moto G 2nd Gen and Microsoft Lumia 730 Dual Sim:

Display: Asus ZenFone 2 ZE550ML has the biggest screen among the three devices with 5.5-inch IPS capacitive touchscreen. Microsoft Lumia 730 Dual Sim has smallest screen with 4.7-inch but it has best display with 316ppi pixel density, compared to ZenFone 2's 267ppi pixel density and Moto G 2nd Gen's 294ppi pixel density.

Hardware: Asus ZenFone 2 ZE550ML is powered by Atom Quad Core Z3560 processor. It is more powerful than the Qualcomm Snapdragon 400 seen in Moto G 2nd Gen and Lumia 730 Dual Sim.

Operating System: Asus ZenFone 2 ZE550ML comes with Google's latest software Android 5.0 Lollipop, while Moto G 2nd Gen runs on Android 4.4.4 KitKat (upgradable to Android 5.0 Lollipop) and Lumia 730 runs on Microsoft Windows Phone 8.1.

Storage: Moto G 2nd Gen houses 8 GB internal memory with microSD up to 32 GB and 1 GB RAM, while Lumia 730 Dual Sim has 8 GB internal storage expandable up to 128 GB and 1 GB RAM. However, ZenFone 2 ZE550ML comes packed with 16GB internal memory expandable up to 64GB and 2GB RAM.

Camera: ZenFone 2 ZE550ML has superior camera with 13MP main camera and 5MP front snapper, compared to 8 MP main camera and 2MP front snapper seen in Moto G 2nd Gen and 6.7 MP rear camera and 5 MP front snapper in Microsoft Lumia 730 Dual Sim.

Battery: ZenFone 2 ZE550ML houses a powerful 3000 mAh battery, while Moto G 2nd Gen has 2070 mAh and Lumia 730 a 2200 mAh battery.

Conclusion: Asus ZenFone 2 ZE550ML is clearly a better device as far as specifications are concerned. It scores over its possible rivals - Moto G 2nd Gen and Microsoft Lumia 730 Dual Sim – in almost all aspects.