By IBTimes Staff Reporter | December 10, 2012 1:56 PM IST
BMW Guggenheim Lab Unveiled in Mumbai; Offers Free Public Programs, Projects
BMW Guggenheim Lab Unveiled in Mumbai; Offers Free Public Programs, Projects
The BMW Guggenheim Lab, a collaboration between the Solomon R. Guggenheim Foundation and the BMW Group, will offer free public programs and projects throughout Mumbai city.
Opened on Sunday and presented in collaboration with the Dr. Bhau Daji Lad Museum, the lab will provide programs under the theme ME=WE. On the third stop of this mobile initiative, this lab will address challenges and opportunities related to public space and the choices Mumbai citizens make to balance individual and community interests.
The BMW Guggenheim Lab, which is a part urban think tank, community centre and public gathering space, is a global project aimed at raising awareness of important urban challenges and inspiring an ongoing conversation in cities around the world.
The six-week program at the lab's central site on the rear plaza of the Dr. Bhau Daji Lad Museum will be presented from 3 pm to 9 pm, Thursday through Monday. Activities also will be offered on dedicated dates from 5 pm to 9 pm at additional labs in five communities throughout the city.
"The purpose of the BMW Guggenheim Lab is to explore urban life in the streets, and through the eyes of the people who live in cities," said Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation.
"After launching the Lab in New York and taking it to Berlin, we are excited to bring this project to Mumbai, one of the most complex, populous, and culturally rich cities in the world," he added.
Philipp von Sahr, President, BMW Group India, said, "There is no better place to host the BMW Guggenheim Lab in Mumbai than the Dr. Bhau Daji Lad Museum -- and there is no better partner for this project than the Solomon R. Guggenheim Foundation. We fully realize that the Lab, after New York and Berlin, has already come a long way to connect the people of the world to jointly take on the challenges that lie ahead for all of us in the megacities of today and tomorrow. With this realization comes the knowledge that the reason for the Lab's success is each and every one who actively participates in this project, be it online or on site. In this regard, we are already convinced that Mumbai will once again prove to be a welcoming metropolis for new ideas and perpetual innovation."
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