Apple launched a new Twitter account Thursday to provide customer support, tips and tricks to users online, eliminating the need for customers to walk into stores for minor issues. This also aids the iPhone-maker's plans to expand the limited presence it is known to have on social media. By the end of its first day, Apple Support garnered more than 100,000 followers and pushed out over 2,000 tweets.
Apple's support account on Twitter is the first social media account that covers its entire product range, unlike other accounts that are specific to certain services like Apple Music, iTunes and Beats 1 Radio. @AppleSupport, which describes itself as an instant go-to place for iOS related tips and tricks every day, is already verified with a blue tick to confirm its authenticity.
"We're here to provide tips, tricks and helpful information when you need it most. We're available every day to answer your questions, from 5am-8pm PST," Apple Support page description reads.
Apple Support team on Twitter has been extremely busy as iOS device users stormed the social media account with various questions related to Apple IDs, OS X, iTunes, iCloud, Apple Music and iPhone related issues. The response time for users' queries is at least 2-3 hours, according to Wired and Reuters.
Apple Support currently responds to queries in English, while referring foreign language speakers to its advisors. The support account responds to users' queries and instructs them to move the conversation to DM (Direct Message).
The limitation of 140 characters might pose a challenge in narrating complex problems, but it is logical to approach AppleCare for such problems. Basic questions and queries, however, can be sorted directly from Apple Support on Twitter.
Other means of support from Apple -- phone, chat or Apple Genius Bar -- continue to offer assistance to its customers.