Bollywood megastar Amitabh Bachchan, brand ambassador of "Save Our Tigers" campaign, urged people and the Hindi film industry on Sunday to help save the reducing number of tigers in India.
During the campaign, Bachchan urged all celebrities to make good use of the attention they are getting for the noble cause.
"I hope that more celebrities come out and support the cause of the tigers. It is not just any other social cause, it is a national issue. It is not just about star-power. I feel that if there is an individual who is loved by people and they listen to what he says, then he or she should make good use of it. I would encourage many from my fraternity to come and join me," Bachchan told news agency Press Trust of India.
The actor has been a part of this campaign since 2010. He arrived at the Ranthambore National Park in Rajasthan on Saturday to partake in a programme on NDTV related to tiger conservation.
As soon as Bachchan arrived in Rajasthan he took to his Twitter account to describe the scene at Sawai Madhopur national park.
"A veranda, thatched roof, an angan, a charpoy, rocking chair , the forest before and stillness beyond stillness .. Ahhh ! Peace !!" he tweeted on Saturday.
Disturbed by the diminishing numbers of tigers in India, Bachchan took to become ambassador of the campaign.
"When I was approached for it, I thought it would be just another social cause. But gradually when I became deeply involved, I learned so much more about the plight of tigers India," Bachchan said.
"The current tiger population of India consists of 50 per cent of the world's tiger population. The next five years is going to be very crucial for long term survival of tigers," he added.