Sonakshi Sinha-starrer "Akira" has been maintaining a steady pace at the box office. Although the film's 1st and 2nd day collections were almost similar, "Akira" witnessed growth on its 3rd day (Sunday) of the weekend.
Released on Sept. 2, box office collection of "Akira" apparently suffered on its first day as it was a nationwide strike. The Sonakshi-starrer had collected Rs. 5.15 crore nett at the Indian box office on the opening day.
While it was expected that "Akira" will show decent growth on Saturday earning, the film's second day business was almost similar to Friday, making a collection of Rs. 5.30 crore nett on Saturday. However, "Akira" witnssed fair rise in its collection on Sunday as it earned Rs. 6.20 crore nett at the domestic market on day 3, taking its total 3-day collection to Rs. 16.65 crore.
"#Akira shows 16.98% growth on Sun... Fairly good trending... Fri 5.15 cr, Sat 5.30 cr, Sun 6.20 cr. Total: 16.65 cr. India biz," tweeted trade analyst Taran Adarsh.
Directed by AR Murugadoss, the action movie will enjoy a 4-day long weekend as Monday is a holiday for Ganesh Chaturthi. Made with a budget of Rs. 30 crore (cost of production Rs 22 crore + prints and advertising Rs 8 crore), "Akira" had recovered half of the total cost through its satellite and music rights which were sold at Rs. 15.5 crore.
The film had received mixed reviews from the critics but apparently has been enjoying good word of mouth and that will certainly help boost its box office collection. While "Rustom" craze has fade away now and "A Flying Jatt" could not make much impact at the commercial circuit, "Akira" is likely to have a good run at the box office in the coming days.
"Akira" might face tough competition from "Baar Baar Dekho," starring Sidharth Malhotra and Katrina Kaif, which is slated to be released on Sept. 9. Thus, the first week will be crucial for Sonakshi's film and it should make maximum collection in the coming four days.