It is well known that Ajith's film "Arrambam" is all set to hit screens on Diwali. With just 35 days left for the festival, the makers of "Arrambam" have started booking theatres for the film.
It will be a big battle to get screens as two other Tamil films are reportedly releasing on the same day. Moreover, Hrithik Roshan's much-awaited Hindi film "Krrish 3" is set to release on Diwali. It was earlier reported that "Krrish 3" makers have already begun booking screens in Tamil Nadu and Kerala.
After the stupendous success of "Chennai Express", theatre owners in Tamil Nadu and Kerala are enthusiastic about "Krrish 3", a superhero flick which is reportedly made on a budget of around ₹90 crore. In the Tamil Nadu-Kerala region, "Chennai Express" became the highest-grossing Hindi film raking in approximately ₹8.55 crore.
Theatre owners believe that "Krrish 3" also has scope to perform well in these southern states. Besides Tamil Nadu, the Hrithik starrer has to battle it out with Ajith's "Arrambam" to get enough number of screens in Kerala, according to senior film journalist Sreedhar Pillai. "The Diwali theatre booking race has started in Kerala between #Arrambam & #Krrish3 for screens," Sreedhar tweeted.
Ajith enjoys a massive fan base in Tamil Nadu, but the actor does not have a big following in Kerala. But his film "Mankatha" was a hit in the state. His upcoming film "Arrambam" also has huge expectations, as Ajith is teaming up once again with Vishnu Vardhan. The theatrical rights for the film are fetching whopping amounts. The film was sold for a huge sum of ₹6.9 crore to leading distributor Cosmo Shiva for areas including Coimbatore, Tiruppur, Ooty and Erode. The film's Kerala theatrical rights have been purchased for ₹1.45 crore. ?
However, it remains to be seen if "Arrambam" will get more number of screens than "Krrish 3." In August, Tamil actor Vijay's "Thalaivaa" hit Kerala theatres along with "Chennai Express." While "Thalaivaa" was released in 120 screens, "Chennai Express" was shown in 60 screens. It might be the same case with "Arrambam" and "Krrish 3." One might need to wait a little longer to get an official confirmation of the number of theatres booked for each of these films.