Silambarasan seems to have a winner in hand finally. The actor's latest movie, Achcham Yenbadhu Madamaiyada, which was released last weekend, is showing signs of becoming a hit at the box office.
Yes, Achcham Yenbadhu Madamaiyada has done well at the box office despite demonetisation of Rs 500 and Rs 1000 notes. After getting a good start in the first weekend, the movie is doing well on the weekdays too.
The trade reports say that the demonetisation may have hit the film industry badly, but its impact is less on Achcham Yenbadhu Madamaiyada as the movie is enjoying good viewership. The Tamil film has witnessed good footfalls on Monday and Tuesday. The film had a decent response on Wednesday.
Achcham Yenbadhu Madamaiyada had earned Rs 3.65 crore on the first day. In the next two days, the movie added a close to Rs 7 crore to take its first-weekend tally to Rs 10.10 crore. It has to be noted that the major chunk of the business have come from Chennai and Chengalpet regions.
The movie has opened to positive reviews and this has turned out to be a blessing for Achcham Yenbadhu Madamaiyada. With no big movies releasing in the next few weeks, the Simbu-starrer is expected to be a profitable venture for not just the producer, but also to the distributors.
Achcham Yenbadhu Madamaiyada marks the reunion of Simbu and Gautham Menon, who had earlier churned out a romantic hit in the form of Vinnaithaandi Varuvaayaa. In the latest movie, Manjima Mohan has romanced Silambarasan.
The good story and the fantastic performances of the actors are the highlights of the Tamil movie.