Amidst fanfare and phenomenal drama, the live trailer of upcoming crime thriller "Shootout at Wadala" was held at five cities across India.
The trailer included staged shootouts and blasts at public places in Mumbai, Lucknow, Ahmedabad, Hyderabad and Noida.
While producer Ekta Kapoor and one of the film's leading actors, Anil Kapoor, were present at the live trailer launch in the Great India Place Mall of Noida, the rest of the cast were scattered across other cities and portrayed a similar kind of drama while promoting the film.
Described as "one of the most expensive affairs", the promotional event of the movie kicked off with a fantastic response. Ekta Kapoor said that she decided on the big launch to present the audience with something exciting.
"I did it because I want to present something exciting to the audience. The audience spends Rs 200 to watch our films, so the least we can do for them is to excite them with new and interesting things. This is a five-city event and may be next time I will make it a 25-city event," Ekta told IANS.
The movie is based on the encounter killing of a gangster, Manya Surve, by Mumbai police in 1970s. The role of the controversial don is played by John Abraham while Anil Kapoor takes up the role of a Mumbai cop named ACP Isaque Bagwan. He also lent his voice for the soundtrack of the movie.
The official theatrical trailer, which runs for two minutes and 50 seconds, shows John Abraham in a completely different avatar that is different from his roles in "Dostana" and "Housefull 2", respectively.
The trailer was launched on Jan 18 and the movie is slated to release on May 1, which according to Ekta Kapoor was the ideal day for release claiming that the date was observed as Labour Day and Manya Surve was born to a work-oriented, middle-class Maharashtrian family.
Directed by Sanjay Gupta, the movie has an elaborate cast that includes John Abraham, Anil Kapoor, Kangana Ranaut, Sonu Sood, Ronit Roy, Tusshar Kapoor and Manoj Bajpai amongst others.
Check out the trailer: