Shah Rukh Khan, Zero, Zero trailer
Shah Rukh Khan in ZeroTwitter

It looks like a hate campaign against Shah Rukh Khan has been initiated on social media just a couple of days ahead of the release of his much-awaited film Zero. Fake Twitter accounts of some of prominent film critics, distributors and celebrities have been tweeting negative reviews about Zero which may cause heavy damage to the Aanand L Rai's directorial.

In today's time, one cannot deny how social media plays a huge part in creating or destroying the buzz around a movie because of the word of mouth which reaches to maximum number of people across the country. Many people fall prey to fake news tweeted from non-credible social media accounts which are solely directed to spread negativity and hate against a person or an organisation.

In the past couple of years, Shah Rukh Khan is struggling to give a stellar hit at the box office and is currently hoping to bounce back in action with his upcoming film Zero. But the fake and negative reviews may hamper the film's business as tweets sent from these fake Twitter accounts are currently spreading like wildfire on social media. The movie also stars Anushka Sharma and Katrina Kaif in lead roles.

Take a look.