Hello! Hall of Fame Awards 2014
Arjun Kapoor arrives at Hello! Hall of Fame Awards 2014 in MumbaiVarinder Chawla

It is known that the entertainment industry is coming up with a lot of innovative marketing strategies to promote the upcoming films, which seems to have been working out well.

After Hrithik Roshan's #BangBangDare to promote his film "Bang Bang", where he requested his B-town friends to take up some challenging tasks via Twitter, has turned successful, the next in the line are Arjun Kapoor and Sonakshi Sinha.

The makers of Arjun and Sinha starrer "Tevar" have come up with an innovative and unique promotional idea, which is much ahead of what Roshan did earlier.

Ahead of the film's trailer release, the official Twitter handle of "Tevar" has shared a link where fans can keep a tab about the promo release date.

Interestingly, once fans land on Tevarbook.com site, they need to log in to their Facebook account. Thereafter, fans will receive a cherishing moment of having the two superstars - Arjun and Sinha commenting on their profile page, cover picture, display picture and so on, and then discloses the trailer release date, 10 November.

With such a novel idea of keeping the buzz around the film, the trailer of the Arjun-Sinha starrer will surely grasp an ample amount of attention.

Moreover, there were also reports that the producer brothers Boney Kapoor, Sanjay Kapoor and Arjun have decided to completely dedicate their time for the film's promotions. The "2 States" actor has also made a point of not signing another film until "Tevar" releases.

"Tevar" is an action-romantic film where Arjun will essay the role of Pintoo and Sinha will portray his lady love Radhika. Presented by Eros International, the film is a remake of Mahesh Babu's Telugu film "Okkadu" (2003). Directed by Amit Ravindernath Sharma, the flick is slated to release on 9 January 2015.