HMD Global's much-awaited Nokia 6, Nokia 5 and Nokia 3 are set to be released in India. The new budget smartphones will finally hit the stores on Tuesday weeks after they were unveiled. The hype around them has been so far so good, but the big question that remains to be answered is whether they will do well in the market.
It is to be seen if Nokia 6, Nokia 5 and Nokia 3 can recreate the past magic in India, but the Finnish company has more reasons than one to expect big, and are some reasons why the new Nokia smartphones should find takers:
1) Nostalgia: Nokia did very well in emerging markets, including India, before it succumbed to competition from other OEMs (Original Equipment Manufacturers). However, Nokia was a household name at one point of time, a brand that may still ring in the mind of the people. If you still have this nostalgia, maybe it's time you grab one.
2) Android: Nokia opted for Windows OS for its smartphones, which could have an adverse effect. Having learnt its lesson the hard way, HMD Global has opted for Android operating system.
Nokia 6, Nokia 5 and Nokia 3 run on Android 7.0 Nougat, and on top of that, the Finnish company has announced that it will seed Google's latest OS Android O to these handsets. That's impressive!
3) Pricing: One reason why Nokia phones did very well in price-sensitive markets like India was its aggressive pricing. HMD Global, the new owner of the brand, may not forget the fact that its target audience is the middle class who want feature-rich smartphones at a cheap price. It is reported that Nokia 6 will come with a price tag of Rs 15,990, while Nokia 5 will be priced at Rs 12,990 and Nokia 3 at Rs 9,990. It is yet to be confirmed, and it won't come as a surprise if the devices are made available at a cheaper rate.
The generic version of Nokia 6 is priced at €229 (around $243 / Rs 16,183), while the Arte Black model costs €299 (around $317 / Rs 21,131). It sports a 5.5-inch IPS LCD capacitive touchscreen with 1,080x1,920 pixels (403 ppi pixel density), powered by a Qualcomm Snapdragon 430 chipset and runs Android Nougat operating system.
The device also features a 3/GB/4GB RAM, and a 32GB/64GB internal memory (expandable up to 128GB via microSD card), a 16MP main camera with f/2.0 aperture, phase detection autofocus, dual-LED (dual tone) flash and 1.0 µm pixel size, an 8MP front snapper with f/2.0 aperture and 1.12 µm pixel size, and a 3,000mAh battery fast battery charging technology.
Priced at €189 (around $200 / Rs 13,357), the device features a 5.2-inch IPS LCD capacitive touchscreen with 720x1,280 pixels (282 ppi pixel density), a Qualcomm Snapdragon 430 chipset, and an Android 7.1.1 Nougat operating system. It also features a 2GB RAM and a 16GB internal memory (expandable up to 128GB via microSD card), a 13MP main camera with f/2.0 aperture, phase detection autofocus, dual-LED (dual tone) flash, 1/3" sensor size and 1.12 µm pixel size, an 8MP front snapper with f/2.0 aperture and 1.12 µm pixel size, and a 3,000mAh battery.
The device is priced at €139 (around $147 / Rs 9824) and sports a 5.0-inch IPS LCD capacitive touchscreen with 720x1,280 pixels (294 ppi pixel density). Under the hood, it has a Mediatek MT6737 processor, an Android 7.0 Nougat OS, a 2GB RAM, and a 16GB internal memory (expandable up to 128GB via microSD card). It comes packed with an 8MP main camera with f/2.0 aperture, autofocus, LED flash and 1.12 µm pixel size, an 8MP front snapper with f/2.0 aperture and autofocus, and houses a 2,650mAh battery.