Over the course of 5 years, Farhan Akhtar performed across 150 cities spreading awareness about MARD via Farhan Live
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Holding the concerts in different cities has helped the cause immensely. It has successfully reached out to the young minds across the globe. Over the course of 5 years, Farhan Akhtar Live travelled to 150 cities which included Mauritius, Singapore, USA, Australia, Kenya, Middle East and the United Kingdom.
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Farhan Akhtar Live was initiated to support MARD which is a social campaign launched by Farhan. It has completed 5 years this March and over the course of these years, Farhan Akhtar Live has taken over 150 cities across the world.
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MARD was conceived after an unfortunate incident in August 2012, when his 25-year-old employee Pallavi Purkavastha was brutally raped and assaulted by the watchman.
In association with music composers Salim – Sulaiman, Farhan also composed a song “Chulein Aasman” which is about female emancipation, a song about freeing women from the roles that they have been coerced into playing for centuries.
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Farhan Akhtar Live is effectively tapping the youth and has influenced many young people and aims to encourage more youth to take a step against Rape and discrimination of women.