CaratLane has unveiled the CaratLane App that delivers the world's first true 3D virtual jewellery try-on experience. The app uses facial recognition technology and 3D imaging technologies to provide a life-like immersive try-on experience.

It will enable customers to discover thousands of jewellery designs, try on earrings and buy jewellery. This would be shortly followed by try-on features for other products soon.

The key USP of the CaratLane app is the 3D Virtual jewellery Try-on feature where the app takes a video of the user and then using 3D imaging technologies, generates a 3D view of the customer wearing CaratLane earrings. The user can swipe to look at her face from one side to the other to get an idea of how she looks wearing those earrings.

Customers can make a purchase through COD, credit card, debit card and net banking. Moreover, they can request for a home-trial of a product they like. They can also share a photo of themselves trying on earrings, with their friends on WhatsApp, Facebook etc. CaratLane expects the App to contribute 30 to 40 per cent of its overall business within the next six months.

"We want to help our customers discover the perfect piece of jewellery that is right for them. With the CaratLane app they will be able to browse through 1,000's of earrings and see exactly how it would look on them, before deciding to buy," Mithun Sacheti, co-founder and CEO of CaratLane said.

CaratLane is India's largest online jeweller – with over 100,000 customers and deliveries across 150 cities. It has rapidly increased its offline presence and now has 10 stores across seven cities including Delhi, Bangalore, Chennai and Hyderabad. The company's Try At Home channel caters to 20 cities across India

The Caratlane app is available for all Android smartphones and tablets and can be downloaded from Google Play Store for free.