Apple WWDC 2017
Apple kicks off production of Siri speaker ahead of WWDC 2017Apple

Apple has begun the production of Siri speaker aka smart speaker ahead of the highly-anticipated Worldwide Developers Conference (WWDC) starting June 5 through June 9 in San Jose, California. The smart speaker powered by the digital personal assistant Siri, is expected to be unveiled during the opening keynote presentation on June 5 at the WWDC.

Sources close to Bloomberg have confirmed that Apple's Siri speaker will not feature a touchscreen, contrary to earlier speculation by KGI Securities analyst Ming-Chi Kuo. Despite the Siri speaker being projected as a direct competition to Amazon Echo, the former does not include a screen unlike the latter, which is quite surprising.

However, Apple intends to offer Siri speaker as a unique product with virtual surround sound technology, Apple Music and other integrated features. Furthermore, the speaker can double up as a Homekit hub enabling users to remotely control smart home appliances such as window blinds, door locks and indoor lights.

With integrated virtual surround sound, Apple's Siri speaker will be able to offer premium listening experience by adjusting the sound levels in line with the ambient noise. The integration of Apple Music into Siri speaker also brings the ability to stream content from the platform, a feature that's missing on Google Home and Amazon Echo.

Going by the recent developments, it is almost certain that Apple's Siri speaker will see the light of day at the forthcoming WWDC event in California.