The theatrical trailer of director Sukumar's "Nannaku Prematho", starring Junior NTR and Rakul Preet Singh, has been viewed over 1 million times in 36 hours.

The trailer of "Nannaku Prematho" was released at its grand audio function held at Shilpakala Vedikha in Hyderabad on Sunday night. Junglee Music, which has bought its music rights, unveiled the video on its official YouTube channel, Times Music South, the same night. It impressed viewers, who kept circulating its link on social media.

The trailer went viral on the net by next morning, and within next 24 hours, had been viewed more than 1 million times on YouTube. It had crossed 1.45 million views till Wednesday morning. It has garnered 27,079 thumbs-ups (likes), 1,066 thumbs-downs (dislikes) and 1,460 comments, most of which are positive responses for the video.

After watching the trailer on YouTube, a viewer named Praneetha Agarwal writes: "The trailer is awesome. Hats off to SUKUMAR SIR! Each and every frame is fantastic. NTR looks fabulous and his dialogues are extraordinary. DEVI repeated the magic with his music. Definitely, it is a path breaking movie. I can say proudly SUKUMAR SIR is icon of Indian cinema. One more step up to Telugu cinema with this movie. A BIG WISHES TO NAANNAKU PREMATHO. (sic)"

As per the trailer, "Nannaku Prematho" is an action family drama film that deals with the relationship between a father and son. The story is about the hero finding his parents and dedicating his father's creation, golden rice, to the world.

Junior NTR plays industrialist Abhiram, while Rajendra Prasad appears as his father. Rakul Preet Singh and Jagapathi Babu will be seen in the important roles. The young tiger's stylish look, classy locales, dialogues, impeccable visuals and brilliant cinematography and background score featured in the trailer have raised viewers' expectations sky high.

The trailer of "Nannaku Prematho" is expected to cross 1.50 million views by the end of Wednesday, and likely surpass the 2-million mark by the end of this week. It will surely become one of the top 10 trailers of Telugu movies of the year. If you have not watched it yet, see it here: