To have an edge in the budget smartphone segment, American smartphone maker InFocus has launched its latest device in India. Dubbed InFocus M370, the smartphone comes preloaded with a feature that lets users turn their faces into emoticons, making conversations interactive, exciting and personal.

InFocus M370 boasts a 5-inch, 720 x 1280 pixels display and packs a 2,230 mAh battery. Alongside, the device features a Qualcomm Snapdragon 1.1GHz Quad-core processor backed with 1GB RAM and 8GB storage. The device also comes with a micro SD card slot which accepts cards up to 64GB. InFocus M370 runs on Android Lollipop 5.1 operating system and supports 4G LTE connectivity.

Talking at the launch, InFocus India country head Sachin Thapar said, "Today's tech-savvy youth are glued to their smartphone, engaging in endless chats and conversations. However, with generic emoticons that come pre-loaded with the device, chatting becomes impersonal, ambiguous and often loses the real expression. Traditionally, our face has been the source of all expressions and with the new feature on InFocus M370, users can turn their faces into stickers, adding a completely new dimension to this phenomenon, making chat more fun, personal and lively."

Adding to the trendy look of the device is the grid-like texture on the back, available in universally appealing shades - black and white. InFocus M370 will be available at Rs 5,999 exclusively on Snapdeal starting 9 October, 2015. Registration has already started on Snapdeal and will continue till 8 pm on 8 October, 2015.

At this price, InFocus M370 will compete with Micromax Canvas Xpress 2 and Yu Yunique.

Key specifications of InFocus M370:

  • 5-inch HD display
  • 8MP rear camera with AF & LED Flash
  • 2MP front camera
  • Qualcomm Snapdragon 1.1 GHz Quad-Core processor
  • 1GB RAM + 8GB ROM
  • Android 5.1 Lollipop
  • Battery 2230 mAh
  • 4G LTE Connectivity; Dual SIM (4G + 3G)
  • Sensors: Ambient light sensor, Proximity sensor, Accelerometer, E-compass
  • Wireless connectivity: 802.11 b/g/n (2.4GHz), BT 4.0, GPS/AGPS+GLONASS