Sylvester Stallone
Sylvester StalloneREUTERS/Wolfgang Rattay

The audio launch of Vikram starrer "I" was a grand success with the presence of Hollywood star Arnold Schwarzenegger and superstar Rajinikanth.

Following an overwhelming response for the audio launch, "I" producer Aascar Ravichandran is reportedly planning to hold the music launch of the Hindi version in Mumbai next month.

Buzz is that the producer is planning to bring in Hollywood actor Sylvester Stallone to launch the audio of the Hindi version. However, there is no official confirmation in this regard.

"#I update- Hindi dubbing rights gets red hot.#Aascar 2 hold a big launch in Mumbai in Oct, trying 4 SylvesterStallone," tweeted entertainment industry tracker Sreedhar Pillai.

Ravichandran is also planning to hold the audio launch of "I" Telugu version. According to latest reports, the music release will happen on 2 October. Buzz is that the actor Jackie Chan might be roped in to attend the audio launch.  It may be recalled that Jackie Chan had attended the audio launch of Kamal Haasan's "Dasavatharam" in 2010. The big-budget entertainer was also produced by Ravichandran.

"I" is one of the most-awaited films of 2014. Directed by Shankar, "I" is a romantic thriller film with Vikram and Amy Jackson in the lead roles. There are huge expectations for the Vikram starrer thanks to the impressive teaser and the songs, composed by Oscar winner AR Rahman.

The film is red hot in trade and there is huge demand for the theatrical rights of the film. The romantic thriller has created new records in it pre-release business. "I" theatrical rights for the Tamil Nadu, Andhra and Kerala regions have reportedly been sold for record prices.

TN rights have been acquired by Sushma Cine Arts, while the Andhra theatrical rights have been bought by Tirupathy Prasad and RB Chowdhary's distribution firm Mega Super Good Movies for a whopping amount.

"#I Kerala theatrical rights gone 4 a record price (highest 4 other language film) to Global United Media Company, who r new 2 film business," Pillai tweeted.

The film, with a budget of over ₹150 crore, is gearing up for a massive release during Diwali. It will be dubbed in foreign languages including English and Chinese.