Honda Motorcycle and Scooter India has achieved a new milestone with its popular offering CB Shine 125. India's bestselling 125cc motorcycle for the past eight years has now crossed the 1 lakh sales in a month landmark in April.
CB Shine 125cc, which is celebrating its 11th anniversary in the country, has grown by a phenomenal 51 percent from 66,691 units in April 2016 to 1,00,824 units in April 2017. CB Shine has also gained an impressive 15 percent market share on year on year (y-o-y) basis and is leading with 54 percent market share in this segment in April 2017.
The brand is contributing over 55 percent in Honda's motorcycle sales and the numbers have catapulted Honda 2Wheelers India to the No. 2 motorcycle brand in India for the first time in April.
"With a legacy of more than one decade, CB Shine is the most important motorcycle brand in our line-up. Driven by continuous innovation, CB Shine brand alone contributes 55 percent to Honda's motorcycle sales. Such is the shine of the brand with Honda's high quality and reliability that today every second 125cc motorcycle customer in India is buying a CB Shine," said Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, HMSI.
Honda recently updated the CB Shine in India with BS-IV engine and features like AHO. CB Shine gets the same 125cc, air-cooled, four-stroke engine, which can churn out 10.16bhp of power and 10.30Nm of torque.
The journey of Honda's iconic CB Shine brand
- April 2006: CB Shine launched in India with the unique Optimax technology
- FY'2008-09: CB Shine becomes No. 1 selling 125cc motorcycle in 2 years since its launch
- Oct 2010: CB Shine achieves its first 10 lakh happy customers in 54 months since launch
- FY'2013-14: Every third 125cc motorcycle sold in India is CB Shine (led by 33 percent market share)
- FY'2014-15: Sales grow 14 percent which is faster than 1 percent growth of 125cc motorcycle segment.
- Feb 2017: Becomes First 125cc motorcycle to reach 50 lakh unit sales milestone, BS-IV and AHO upgrade launched in CB Shine.
- Feb 2017: Unique Low Rolling Resistance tyre (patent applied for) technology introduced in CB Shine SP
- April 2017: Becomes the first 125cc motorcycle in India to sell over 1 lakh units in a single month
