"Happy New Year" latest postersHappy New Year Movie/Facebook

Shah Rukh Khan's much awaited film of 2014, "Happy New Year" ("HNY") has already created a huge buzz among its fans and is set to hit the screens with a great note.

While, keeping the curiosity on rife, the makers have launched some of its posters ahead of the film's release.

While the first look poster of "HNY" featured the entire star cast of the film, including Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, the latest posters released on 13 August feature all of them in separate frames.

Khan flaunts his attitude, while sexy Padukone looks sizzling hot. Bachchan's new look also adds to the flavour of the posters.

As the trailer and the promotional events have already created waves across the world who are early waiting for the film's release this Diwali on 23 October, the new posters have offered a visual treat to the fans.

The tagline on the poster reads "Iss Diwali... Todenge Taale India Waale", which suggests that the story is based on some big robbery.

Khan, who is known for his unique promotional strategies, is leaving no stone unturned to promote his upcoming film "HNY". It is pretty evident that his massive and unique promotional tour, "SLAM! de Tour," along with other stars across the world is to promote "HNY", which has already created a huge buzz among the fans.

The promotions will include a series of concerts across various cities in the US and Canada in September. SRK will be accompanied by his co-stars Bachchan, Padukone, Sood, Irani, Malaika Arora Khan, rapper Honey Singh, director Farah Khan and singer Kanika Kapoor of "Baby Doll" fame.

Not just that, the film's team adopted a new strategy during the release of the posters, as their personalised posters were sent to their fans on the micro-blogging site Twitter.

Apart from all these, the team has planned to launch its trailer on 14 August through the popular messaging app WhatsApp. The actors are also planning to personally send the trailer to the fans through Twitter.