Vijay Deverakonda shirtless avatar
Vijay Deverakonda shirtless avatarCollage of photos taken from Twitter/TheDeverakonda

Actor Vijay Deverakonda is reportedly going to be the latest celebrity guest on Nani's Bigg Boss Telugu 2. The buzz in the media is that the Geetha Govindam actor will enter the house in a shirtless avatar.

Vijay Deverakonda is riding high on the success of Pelli Choopulu, Arjun Reddy and Mahanati. He has four exciting projects like Geetha Govindam, Taxiwala, Nota and Dear Comrade in his kitty and he is busy with their shoot. The buzz in the industry is that he is entering Bigg Boss Telugu 2, but there is no clarity on what he will promote inside the house.

Geetha Govindam is slated for its theatrical release on August 15. A section of media claims that Vijay Deverakonda is entering Bigg Boss Telugu 2 to promote this movie. Rashmika Mandanna is also said to be entering the house with the actor. But another report claims that he is not going to promote the film, but 'Rowdy Wear'.

Vijay Devarakonda had recently hosted a surprise sundowner party for his fans, who he calls rowdies. On this occasion, he launched his own textiles label called 'Rowdy Wear'. He is the brand ambassador for KLM Fashion Mall, which is also an official partner for Bigg Boss Telugu 2. KLM is said to have grand plans for the promotion of 'Rowdy Wear' and has already kept the huge cutouts of shirtless Vijay on display.

Now, KLM Fashion Mall has reportedly planned to take the 'Rowdy Wear' promotions to Bigg Boss 2 Telugu House. Vijay Deverakonda is said to be entering the house in shirtless avatar to promote his brand. But KLM has not confirmed the news. Hence, what he will promote on Bigg Boss Telugu 2 is a mystery for now.

However, Vijay Devarakonda recently launched the 'Rowdy Wear' app, which got the largest number of downloads in 24 hours and became the top app in the lifestyle category. The elated actor had tweeted, "Rowdies - we are on No1 on lifestyle - 1 lakh + downloads overnight. Servers aren't able to keep up. Avi crash aina other rowdies have your back and all Rowdies will get their codes."