When Apple released the updated App Store as part of its iOS 11, the App Store's logo also received an update. Instead of an "A" made from a pencil, a paintbrush, and a ruler, Apple designed a simpler "A" that looks like it's constructed from popsicle sticks. And this turns to be a bad upgraded design for Apple.

As it turns out, a Chinese clothing brand, KON, claims that the Cupertino-based company stole its logo and now KON is suing Apple.

According to The Verge, the Chinese clothing brand KON believes that Apple's new logo is a violation of Chinese copyright laws. The KON brand was inspired by music like the Sex Pistols, and its logo meant to represent three skeleton bones symbolising power over death.

Apple iPad Pro
The Apple logo is seen behind new Apple iPad Pros on display during an Apple media event in San Francisco, California, September 9, 2015.REUTERS/Beck Diefenbach

Both the logos look similar but there is still some difference in the logos, Kon's logo is all in black colour, with hard-edged rectangles while on the other side, Apple's new App Store logo is made up of rounded cylinders in its traditional white and blue.

KON has filed the lawsuit under the premise that Apple is violating Chinese copyright law. It doesn't seem that Kon is concerned about Apple's previous App Store icon which also looks like the same in a triangle shape, just the new one. It seems like it will be a tough road for Kon to win this suit.

KON Trademark

KON demands Apple to publicly apologise for using its logo, stop selling devices using the current App Store logo, and pay compensation for economic loss.

Moreover, the filed suit has been accepted by the Beijing's People's Court and a judgment is expected within "the next few weeks."

Back in 2016, Apple had lost a similar case involving the "iPhone" trademark which was used by a Chinese leather goods manufacturer Xintong Tiandi Technology. In that lawsuit, Apple tried to protect its iPhone trademark to prevent Xintong Tiandi from using the iPhone name but the Chinese courts ruled against Apple.