New Delhi, Oct 15 (ANI): On behalf of the Indian film fraternity, Bollywood megastar Amitabh Bachchan came in support of flood-hit Kashmir and appealed to all citizens to contribute to the cause of rehabilitation of the flood ravaged state. Event and Entertainment Management Association (EEMA), the Film and Television Producers Guild and Zee Entertainment Enterprises Ltd have initiated a fund-raiser campaign, "HUM HAIN... Umeed-e-Kashmir" to raise funds for Kashmir.