Rohit Shetty's romantic comedy film, "Bol Bachchan" starring Ajay Devgn, Abhishek Bachchan, Asin Thottumkal and Prachi Desai in the lead roles, is all set for release on July 6.
And for all the movie lovers in Gujarat, Shetty has a gift for you - he has decided to release the movie at midnight on the auspicious occasion of Jayaparvati fast.
The movie will be released especially for the convenience of the women who are observing the Jayaparvati fast.
Jayaparvati fast is observed in Ashada Maas for five days by young girls and married women, and this year the fast, which started on July 1, will end this Friday. According to belief, the fifth day of the fast is considered to be very important day where women stay awake all night and break the fast the next morning by eating a full meal which consists of salt, chapaatis made of wheat and vegetables.
This time the fifth day of the fast is on Friday when the women in Gujarat will stay awake. For their convenience and entertainment, Shetty and his team has planned to schedule two shows of his movie "Bol Bachchan" - 12 a.m. to 3 a.m. and 3 a.m. to 6 a.m. - before the scheduled time, reported The Times of India.
"This is the first time that a movie is releasing early, specially for this occasion and it is an innovative way to celebrate it with a laugh riot 'Bol Bachchan'," a source from the production team said.
According to reports, the people of Gujarat are very excited for the action comedy and the advance bookings of the movie have already began.
The movie is inspired by the 1979 film "Golmaal" starring Amol Palekar. The film was originally expected for release in 2010 but it got postponed to 2012.
The film also features Amitabh Bachchan as himself in the title song "Bol Bachchan".